When we decided to create our own clothing brand we took into consideration two main ambitions : First, we wanted to communicate how clothes can be a lifelong investment and secondly to highlight the importance of producing garments with ethical values. Ethical fashion is a tough challenge if someone actually understands what it is all about. It means fashion which takes into consideration the labor conditions, the people involved and working behind the scenes, as well as the environment and its ecological footprint. We believe that we have achieved some of these goals but everyday we make effort to improve our sources. Additionally we aim to work exclusively with external partners and we try to collaborate with 

manufacturers that share the same work ethic of a slow and small production as we believe that fast fashion is a kind of modern slavery. Currently, we make our garments in a small, family-owned manufacturer in Tuscan, Italy so we can follow up with the production line and ensure the people who work with us comply with our work ethic.Last but not least, we are using high-quality fabrics such as merino wool, cashmere, viscose, silk and pure cotton. Most of them are stock fabrics, which means zero waste. Therefore a large scale production is not feasible and we are happy that we can make 20-25 items per design as we can ensure the high quality of our garments.

Price Explanation 

54% to help cover Rent, website , 

photography, marketing, materials,

sampling, our salaries 


24% VAT 


3,5% Garment maker 

5,9% Fabric 

1,3% Recycled Packaging


3% Postage